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Estee Lauder Illuminates Bangunan Sultan Abdul Samad for BCA '10

By 15:50 , , ,


In the past 13 years, Estee Lauder Companies Malaysia has distributed more than 550,000 Breast Self Examination instructional cards and Pink Ribbons!!

Last night's illumination of the iconic Bangunan Sultan Abdul Samad makes it 38!! A new Guiness World Record for "Most Landmarks Illuminated for a Cause in 24 hours". Yeah thats right, The Estee Lauder Companies illuminated 38 global historic landmarks in PINK LIGHTS over a 24-hour period of time to commemorate Breast Cancer Awareness Month, dubbed "Pink October". *standing ovation*

The pink marquees were lit with pink lights

The monuments illuminated world wide have become international symbols of hope, with the goal that when a woman sees a pink landmark, she will be inspired to get a a mammogram or seek information about breast health.

This year's feat to bathe the magnificent Bangunan Sultan Abdul Samad in pink was not only inspirational but also incredible! A befitting choice as the building and Dataran Merdeka has such a significant and important history behind it.

YB Senator Datuk Maglin Dennis D'Cruz & Mr Loo Kai Nan (MD of ELC) gracing the event

The Button

KL Tower

Two great landmarks - Pink-ed!!

It is the 4th year Malaysia has participated in this global initiative! In 2007, Malaysia proudly illuminated the then newly-opened Pavilion KL. This was followed by the illumination of the KL Tower in 2008 and 2009. This year not only one but TWO landmarks will be ablaze in pink lights - Bangunan Sultan Abdul Samad for the 1st time ever and Menara  KL for the 3rd year running. Tremendous effort to create awareness!!

With Tammy of Breast Cancer Welfare Association who is also a survivor & Yen of Clinique

Yasmin Yussuf the MC for the evening

Supper prepared by KL Hilton

The mini desserts were lovely!
Dessert review: Mini Lemon Meringue Pie - Gorgeous! Crust perfect, the sourness of the lemon curd brilliant & the meringue light!
KL Hilton here I come!! :)

Breast Cancer Awareness 2010

This years call-to-action by Mrs. Evelyn H. Lauder:
"Connect. Communicate. Conquer. Prevent Breast Cancer One Woman At A Time. The Pink Ribbon. Wear It. Share It."

This year's campaign shot is provocative and inspiring!
It is a powerful message for today's modern and fastpaced culture to encourage women and men to CONNECT with everyone they know and COMMUNICATE the importance of breast health and early detection. To CONQUER this disease once and for all!

Estee Lauder Companies has launched their BCA 2010 website for you to better understand their efforts. Show your support by making a pledge. It's really simple. Do it for the women and men in your lives that you lurv. Make them aware, save lives!

I pledge to be more dilligent in my self examination and to make my family and friends loads more aware of the importance of prevention!

Much Lurv to Estee Lauder Companies Malaysia for making a difference over 14 years!!

Estee Lauder Companies will be organising various events, talks and roadshows during Pink October. For more information on this just click on the link above or my previous post on BCA.

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  1. thanks for the sharing, fatin~i love this post~support pink ribbon~

  2. thanx loads chai fung.. :)

    i'm just trying to make everyone a lil bit more aware of breast cancer.. spread the cause!

  3. Lucky girl! Got invited to such a prestigious event...interesting article as well!

  4. nian tse: thanx so much! but it's the building in pink that made everything look nice.. :)

  5. anonymous: it was a huge honour witnessing such a spectacular sight! it's a cause i believe in.. ;)

  6. May I know till when will the lights remain lighting the Bangunan Sultan Abdul Samad and KLCC?

    I would love to bring some of my friends to visit it at night time and also bring an awareness to them.

  7. hi keatsan!:)

    Bangunan SAS & KL Tower *not klcc, don't want you to end up at the wrong landmark.. :)* will be Pink for the whole of October. So please bring your friends.. It'll be an amazing experience!

    & don't forget to wear pink ribbons too.. :)

  8. Whoops. Sorry about that. Well, thanks for the info!

    Will there be any parking available near the SAS area?

  9. you can park at the Dataran Merdeka carpark.. then just walk up the stairs facing SAS side.. the carpark is quite safe at night.. the guards are usually around.. :)

  10. thanks for the info and to other viewers here as well. It'll be a good guide for all of us.

    *wears pink ribbon*


  11. thanx so much keatsan! :)

    hoping you'll be inspired..


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