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Dermalogica Skincare "Heroes"

By 11:03 , ,

My experience with Dermalogica products is limited to going for facials at AsterSpring. My skin feels great after every session *smiles*. Introducing Dermalogica's skincare "Heroes". Five of its star products have been tagged as "Heroes" for its global initiative that extends microloans to 25,000 women around the world.


Dermalogica initiated a prgramme called fite which stands for "Financial Independence Through Entrepreneurship". It aims to economically empower entrepreneurial women in the developing world through provision of access to small loans to help them start or grow a business. This is in line with the brand's belief and business model and is now extending this concept beyond the industry, helping women around the world.


The five fite  "heroes" were selected as they are Dermalogica's international best-sellers and are recognised for their efficacy and suitability for various skin conditions. They can also be used together in a regime to achieve better skin health. The five are from the Gray Line product range that represents about 50% of sales in Malaysia.

Chong Tzin Nui (R) Senior Manager, Regional Marketing for Dermalogica Malaysia introducing the "Heroes"

The "heroes" line-up consists of Dermalogica PreCleanse, Dermalogica Daily Microfoliant, Dermalogica Skin Hydrating Booster, Dermalogica Total Eye Care, Dermalogica Intensive Eye Care. They will be available for retail to consumers in a special fite-themed packaging starting 25 January 2011.


To support fite, just follow 4 easy steps. Step 1: Purchase any fite-themed product. Step 2: Go to http://www.joinfite.org/ and select "Redeem Code", enter the fite code found inside the sleeve of the product. Step 3: Select the region you would like to contribute to. Step 4: Type the business you would like to support. Once completed, Dermalogica will put in USD$1 towards a microloan for a woman that matches you preference. It's that simple!



Dermalogica PreCleanse (150ml)
A light-weight Olive and Apricot Kernel-based cleansing oil, fortified with Kukui Nut, Borage Seed and Rice Bran oils, which gently liquifies sebum and oil-based debris from the skin's surface. The hydrophilic (water-loving) formula enables PreCleanse and oil-based debris to be readily rinsed away without leaving behind any greasy residue.


Dermalogica Daily Microfoliant (75gm)
Made from a unique Rice-based enzyme powder, this product gently exfoliates debris on dull-looking skin to instantly leave skin noticeably smoother and brighter.



Dermalogica Skin Hydrating Booster (30ml)
A super-saturated hydrating fluid for the driest of skin conditions that intensely moisturizes thirsty skin as it smoothes and minimizes fine lines.


Dermalogica Total Eye Care (15ml)
It is an advanced alpha hydroxyl eye treatment cream to help protect and repair the delicate eye area while reducing the appearance of dark circles and lines.


Dermalogica Intensive Eye Care (15ml)
An-ultra rich cream of skin-replenishing phytonutrients, antioxidant vitamins and soothing botanicals to help diminish dry lines and repair damage around the delicate eye area.


Dermalogica has patnered with a non-profit microfinance leader http://www.kiva.org/ to help facilitate the loans through http://www.joinfite.org/. Dermalogica fite "heroes" are available at all Dermalogica Consultation Pods, AsterSpring outlets and Dermalogica authorized dealers nationwide. Also visit http://www.dermalogica.com.my/ .

If you're not sure which "hero" to get, the Dermalogica beauty consultants will be more than happy to help you out. Get a "hero" today and help women the world over fulfil their dreams.

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