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Matrix Biolage Reinvention CORE Range Launch

By 11:13 , , ,

If you are looking for hair care which uses botanicals than the recently launched Matrix Biolage Reinvention Core Range could be for you. It consists of ColorLast, SmoothProof, HydraSource and VolumeBloom. This range uses an exclusive blend of unique botanicals and the latest technologies in delivering gentle, high performing formulas to enhance the beauty of every hair type. Biolage's Biomatch refers to the innovative formula approach inspired by nature using science to design hair care to solve hair problems.

L'Oreal Malaysia General Manager of Professionel Products Division Heng Thang Yih, L'Oreal Malaysia PR Communications Manager Nicole Lee with Joanna Yew, Debbie Goh, Thanuja & Deanna Ibrahim

Biolage ColorLast is inspired by the anti-fade properties of the vibrant Orchid. Color Last helps protect hair, balance moisture and even out the hair's surface for saturated shiny and vibrant colour. For Salon-vibrant colour for up to 9 weeks.

Biolage SmoothProof is inspired by the water-resistant properties of the Camellia flower. This formulation works by encapsulating the hair and align the cuticles to help lock out moisture for control and smoothness even in 97% humidity, thereby getting rid of the frizziness and unwanted poofiness. For perfectly smooth hair for up to 72 hours.

Biolage HydraSource contains the moisture-rich Aloe Plant. It quenches dry and thristy hair by using the qualities of the Aloe Plant to optimise  the hair's hydration levels through the absorption and retention of moisture. For up to 15x more moisturised hair after just one application.

Biolage VolumeBloom enables hair to stay fluffed and full by incorporating the soft and fluffed Cotton Flower in the formulation. It gives limp, lifeless hair voluminous body by increasing inter-fibre space, hair is plumped and expanded with long-lasting bouncy volume. For hair 70% more volume after just one application.

Matrix Biolage Reinvention CORE Range will be available in selected Matrix Salons from March 2014 onwards.

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