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Hugo Boss Launches BOSS BOTTLED. UNLIMITED. and #SuccessBeyondTheGame Campaign

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Just in time for World Cup 2014, Hugo Boss launches its latest fragrance BOSS BOTTLED. UNLIMITED. as well as the #SuccessBeyondTheGame campaignBOSS BOTTLED. UNLIMITED. is a Limited Edition fragrance inspired by the endurance required to succeed combined with the rush of andrenalin when a goal has been reached. This is an amazing scent by Hugo Boss, it keep to the classic Boss scent yet with a refreshing and light body.



Designed to celebrate the values of success, style and confidence, HUGO BOSS stands for, the campaign sees ten of the world's finest footballers, stepping out of the football jerseys into HUGO BOSS menswear. BOSS chose England's Goalkeeper Joe Hart (for BOSS BOTTLED), Brazilian National Team Captain Thiago Silva (for HUGO MAN) and Germany's Footballer of the Year 2012 Marco Reus (for BOSS ORANGE MAN) as global ambassadors of the #SuccessBeyondTheGame campaign. As masters of their professions through determination, ambition, dynamism and a confidence in their abilities, these successful sportsmen share their views on success, how to achieve it and how to sustain it.


It would have been beyond awesome to have at least either one the them at the launch but I settled for former National Coach of Harimau Malaya Datuk K. Rajagopal and K. Reuban National Team Player. It was great to see and meet them in person.


BOSS BOTTLED. UNLIMITED. is a fresh and modern take on a classic masculine scent with invigorating freshness, enduring energy and aromatic masculinity which provides a motivational boost.


At the Top - An Instant Invigorating Impression.
It opens with a striking blend of refreshing mint and grapefruit which creates a highly sharpening and energising first impression.
Found in the Heart - That Satisfying Achievement.
Juicy pineapple adds a note reminiscent of the rewards that come with success and motivation to aim higher and reach for more.
The Underlying Base - The Resilient Drive for Unlimited Success.
The fruity amber scent of cistus paired with a strong, aromatic, woody dry down, the note radiates an assured masculine confidence.

BOSS BOTTLED. UNLIMITED. is the fragrance for the man looking for a scent that is confident, energising and uncompromising.

There's a contest going on, all you have to do is drop by the roadshow at KLCC Centre Court and take a picture at the photo booth, post it on your IG or FB and campaign for Likes.


BOSS BOTTLED. UNLIMITED. Line Up
Eau de Toilette 100ml     RM312
Eau de Toilette 50ml       RM241

Be prepared for an eventful summer of sports 2014 with HUGO BOSS Parfums and follow the HUGO BOSS social channels to get all the latest news on #SuccessBeyondTheGame.

Twitter:        http://twitter.com/HUGOBOSS
Google+:       http://google.com/+hugoboss
Pinterest:      http://pinterest.com/hugoboss

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